Website
Playsets
A playset store website that brings Woodland’s display yard online
Woodland Playsets has sold and installed wooden playsets across Chicagoland since the early 1980s, from a display yard in Warrenville where kids are welcome to test everything. When a new team took over in 2025, they wanted families to be able to shop the full line from home. We designed and built their online store, run their social, ads, and local search too.
Playtesters wanted
At a glance
Client
Woodland Playsets
What they do
Wooden playsets in redwood and cedar, sold and installed by their own crew
What we did
Online store design and build, social media, Google Ads, local search, events, print, and promo items
Built on
Salesforce Commerce Cloud storefront
The numbers
2×
Organic traffic from Google search more than doubled from June 2025 to June 2026.
Average position on Google search climbed from 62 to 6 in less than 1 week.
750k+
Over 750,000 impressions on Google Ads since starting the ad campaigns.
Where they started
“A kind hello, a fun and memorable experience, and a team that’s proud to serve our community.”
The Woodland promise, from their company story
A walk through the store
Woodland’s most excited shopper is usually under 10, and the parent paying for it wants the details. Here are three stops on woodlandplaysets.com, built for both of them.
Stop 1: Shop by series
The homepage leads with a Shop Now button and a Discover by Series section, so you can jump straight to Outback or Safari sets.
Why it matters: Parents who already know what they like get there in one click.
Stop 2: A quiz for kids
A Find the Right Playset quiz asks kid-sized questions, like picking your crew or your superpower, and points to a matching set.
Why it matters: Browsing turns into a game, and kids bring their parents along to the product page.
Stop 3: The display yard, online
Photos from Woodland’s own installs sit next to Woodplay’s lifestyle shots, and every page points to the Warrenville display yard and its hours.
Why it matters: Shoppers can buy online or come try it first, and both paths are easy to find.
From story to checkout
A playset is a big purchase that kids pick and parents pay for. We built the store so both of them get what they need, then pointed the rest of the marketing back to it and to the display yard.
01
Story
We gathered the history, from Stu and Don’s first swing sets in 1980 to the 2025 handoff, and turned it into an Our Story page with a timeline.
02
Catalog
We organized the Woodplay line by series, like Outback and Safari, with filters and product pages that spell out features and warranty details.
03
Build and QA
We built the storefront on Salesforce Commerce Cloud and tested every page on desktop and phone, from header images to the coupon field at checkout.
04
Keep it moving
Social posts, Google Ads, local search, event promotion, and print all send people back to the store or out to the display yard.
Under the hood
How it works, for the technically curious
Questions about this project
Can a business that installs what it sells take orders online?
Why build an online store on Salesforce?
Can you market the store after it launches?
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Put your showroom online
Tell us what you sell, where you install it, and how your customers shop today. We'll discuss a marketing plan to get you seen.