Social media
Tree care
Hoss Tree Farm’s big trees reached lots of new people
Hoss Tree Farm is a family-owned tree farm that grows mature trees and plants them for you, with delivery, installation, and care instructions included. Nearly everyone who calls them ends up booking, so the goal was simple to say and harder to do: get more people to call. We run their social posts and Meta ads around what makes them different.
Instant shade
At a glance
Client
Hoss Tree Farm
What they do
Mature trees, delivered and planted
What we did
Social posting, content planning, Meta ad copy, and graphics
Built on
Meta
What the feed did
A single video of installing trees reached over 175,000 views in less than 2 days.
Ad campaigns reached over 50,000 people leading to many new phone calls.
A new post every week, so the page never goes quiet when spring and fall get busy.
Anatomy of a Hoss post
Hoss sells to parents who want shade and privacy for their kids and to whoever handles the yard work. Every post focuses on a similar structure so people recognize Hoss before they read the name.
The photo
A big tree coming off the truck and going in the ground, with machines doing the heavy lifting. It comes from the farm’s own photos, never stock.
Why it matters: It shows the size and the service at once, and it answers “how do you even plant that?” before anyone has to ask.
The hook
The first line leads with what you get right away (shade, privacy, and a yard that looks finished) instead of years of waiting on a sapling.
Why it matters: It’s the reason people pay for a mature tree, so it goes first.
The ask
Almost every post ends with one next step: call Hoss to set up an on-site visit.
Why it matters: A call is where Hoss wins the job, and an on-site visit is where the owner wants every conversation to start.
Where they started
Small trees everywhere
Big-box stores sell small trees cheap, most people don’t know they can buy one that’s already grown and have it planted.
Getting the phone to ring
Nearly everyone who calls Hoss books a job. The hard part was getting more people to call in the first place.
The summer myth
Spring and fall are busy, but plenty of people think it’s too hot to plant a tree in summer. It isn’t, and that’s a lot of quiet weeks to fill.
A farm that stays private
The family doesn’t advertise where the farm is, only where they plant, so posts have to sell the work without a map pin.
“I wish more people would take me up on an on-site evaluation.”
Owner, Hoss Tree Farm
Questions about this project
What should a tree farm post on social media?
Do we need to take photos for you?
Do Facebook ads work for a tree nursery?
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Selling something bigger than the big-box store?
Tell us what you grow and who buys it. We’ll help develop a posting plan and next steps.