Look like the company you already are
Small business branding that starts with what makes you different, not a logo contest. We figure out your story, then build a visual identity around it: a logo suite, colors, type, and simple rules your team can follow. The result looks like you on social media, the yard sign, the website, and an invoice, so customers recognize you before they read a word.
Reads from across the street
Works in one color
Looks the same everywhere
Built from your story
Signs your brand has outgrown you
If one of these sounds familiar, the logo isn’t the only thing that needs work.
Sound familiar?
Does your logo look different everywhere?
The brochure has one version, the website has another, and the shirts have a third. Customers notice, even if they can’t say why.
Sound familiar?
Did your brand stop fitting your business?
You’ve added services, crews, or locations, but the brand still looks like the year you started.
Sound familiar?
Do you hate handing out your business card?
If you apologize for your card or your sign, it’s time. Your brand should make you proud to hand it over.
Sound familiar?
Is every new flyer a fresh guess?
Without simple rules, every piece gets designed from scratch and none of them match. A system fixes that for good.
A brand you can actually use
Every branding project includes the strategy, the files, and the rules, so your brand works the first day and keeps working when someone new makes a flyer.
The files are yours
You get every logo file, font license, and template in formats your printer, sign shop, and web team can use. No asking us for permission later.
Brand story workshop
A working session where we dig into what makes you the obvious choice and who you want to win.
Logo suite
A main logo plus stacked, horizontal, and icon versions that work small, big, and in one color.
Color and type system
A palette and font pairing with clear roles, so every piece looks like it came from the same company.
Brand guidelines
A short, simple guide your team and vendors can follow without calling us.
Templates
Business cards, social graphics, flyers, and email headers ready for your team to fill in.
Vehicle and signage files
Print-ready files sized for your trucks, trailers, yard signs, and storefront.
Tools we use
Branding · Website
A brand built for Maplewood Management
Maplewood Management started with no logo, colors, or fonts. We built the whole identity, a copper maple leaf mark, then carried it into a new website.
From blank page to brand book
Here’s how a branding project runs. The thinking happens up front, so the design rounds are short and focused.
01
Find your story
A workshop where we talk through your business, your customers, and what you want people to say about you. You leave with a clear direction before any drawing starts.
02
Build it right
We show you a couple of focused design directions, then refine the one that fits. You see the logo on a truck, a sign, and a phone screen before you approve it.
03
Roll it out
We deliver the full file kit, the guidelines, and your templates, and we’re around to help your sign shop and printer get it right.
Please bring photos of your trucks, signs, and anything you print today. Seeing where the brand has to live saves a round of revisions.
Branding questions, answered
Still wondering about something? Call us at (630) 239-1231 and ask.
What does a new brand cost?
How long does branding take?
Can you refresh our logo instead of starting over?
Will the new brand work on our trucks?
Do we own the logo and files?
What do you need from us?
Goes well with a new brand
A new brand shows up best when everything around it gets the update too. These are the most common next steps.
Ready to look like the company you already are?
Tell us about your business and what’s not working with your brand today. We'll talk about design and next steps.