Website
Social media
Photo and video
A coworking space that looks as good online as it does in person
N2 Workspaces is a multi-location coworking space in St. Charles, IL. People usually find a workspace by searching, scrolling, and comparing photos, so we built the website, run the social channels, Google Ads, and shoot the photos and video that show the spaces the way they feel in person.
One site, every space
At a glance
Client
N2 Workspaces
What they do
Coworking, private offices, conference rooms, and virtual offices
What we did
Website redesign, SEO and schema, social media, photo and video, Google Ads, a monthly newsletter, and print pieces
Built on
WordPress with Divi
What it adds up to
Photos and video of the spaces featured across the website, social, and ads.
Dramatic increase in bookings after ads and website improvements.
More community engagement, including sponsoring St. Charles Concerts in the Park.
One shoot, multiple places it goes
People choose a workspace after they can picture themselves at the desk. So the website, the social feed, and the ads all run on photos and video, and the loop keeps going as offices fill and open up.
01
Shoot
We photograph and film the offices, conference rooms, gym, kitchen, and events, cutting short videos sized for each platform.
02
Post
Facebook, Instagram, and LinkedIn get events, new members, office set-up tips, a day in the life, and what’s happening in St. Charles.
03
Send
A monthly email newsletter goes to members and to anyone who signs up on the website, so the news doesn’t live only on social.
04
Advertise
Ads put the right page in front of people searching for workspaces nearby, and we keep the site easy to book rooms or a schedule tour.
One plan, every channel
N2 Workspaces doesn’t run on a single channel. We plan the marketing as a whole, then build each piece so the photos, posts, emails, ads, and website all point people to the same next step: booking a tour.
The content
Photo and video of the offices, conference rooms, gym, kitchen, and member events, shot by our team and cut to size for every place it runs.
Why it matters: One shoot feeds the website, social, the newsletter, ads, and print.
The channels
Facebook, Instagram, and LinkedIn, a monthly newsletter for members and website sign-ups, and print pieces for the spaces, each with its own job.
Why it matters: Members and prospects hear from N2 Workspaces wherever they already are.
The path to a tour
Google Ads and SEO reach people searching for workspace nearby, and the redesigned website gives them a page for each way to work, plus two-step tour booking.
Why it matters: Every channel leads to the same easy next step.
Under the hood
How it works, for the technically curious
Questions about this project
Can you shoot photos and video for a space like ours?
What should a coworking space post on social media?
How do you help multiple locations show up in search?
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