Website
Fencing
Brand and website work for a union fence contractor
Flynn Fence and Supply is a union fence contractor in West Chicago, IL, building commercial, industrial, and municipal fence across Chicagoland since 1938. Our work together started in 2018 with a logo, business cards, yard signs, and a one-page website built around one line: do fence right. In 2026 we rewrote and rebuilt the site so every service has its own page.
Do fence right
At a glance
Client
Flynn Fence
What they do
Union commercial fence and gate installation, guardrail, fence rentals, and wholesale materials
What we did
Logo, business cards, yard signs, first website, site rewrite and rebuild
Built on
WordPress with Divi
What’s different
A green wordmark that works the same on a business card, a yard sign, and a website header.
A one-page site became dedicated pages for installation and repair, gates, guardrail, and wholesale materials.
Every page ends in a project form, so a contractor can send a bid request from wherever they land.
From a yard sign to a full site
Flynn’s brand started with a line short enough for a yard sign, and everything since has been built on it. Here’s how the work came together, from the first logo to the rebuild, where we wrote every page first and designed around the words.
01
Brand
A bold green FlynnFence wordmark over a clean rule and “and supply company,” plus business cards and yard signs with the phone number front and center.
02
First site
A one-page site with a chain-link hero photo and the line Do fence right, so Flynn had somewhere to send people.
03
New copy for every page
We wrote new copy for every page, from installation and gates to guardrail materials and the union story, with a search description for each one.
04
Rebuild site
We rebuilt the site with service cards, a list of the places Flynn works, and a project form at the bottom of every page.
The first site next to the rebuild
Here’s Flynn’s first website, one page with three short sections, next to the rebuild with a page for every service. Drag to compare.
What carried over, and what’s new
Flynn’s buyers are contractors, facility managers, and municipalities. They aren’t browsing for fun, so every choice is about getting them to the right service and the bid form quickly.
Proof by place
A Where We Work list names the kinds of sites Flynn fences, from data centers and sports fields to highways, schools, and correctional facilities.
Why it matters: A buyer sees their kind of project and knows Flynn has done it before.
The green they already had
The site keeps Flynn’s deep green and the 2018 wordmark, so it matches the cards and signs contractors already know.
Why it matters: Recognition carries over from the jobsite to the browser.
Union, front and center
The About page explains why union work matters and Flynn’s ties to Iron Workers Local 63.
Why it matters: On a lot of commercial and public jobs, union is a requirement, so it can’t be buried.
What each stage had to solve
Everything at once
When we started in 2018, Flynn needed a logo, business cards, signs, and a website, and all of it had to look like one company.
Selling to contractors
Most of Flynn’s work comes through general contractors, developers, and municipalities. They want to see union credentials and a clear service list fast.
A site that ran out of room
The first site was a single page with three short sections. As gates, guardrail, rentals, and wholesale grew, there was nowhere to put them.
“At Flynn, we do fences right.”
Flynn Fence’s tagline, carried over from their first website
Questions about this project
Do commercial fence contractors need a website?
Can you keep our logo and refresh everything else?
Can you write the copy for our site, too?
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